Common point authoring system for the complex sharing of hierarchically authored data objects in a distribution chain

ABSTRACT

The Common Point Authoring system functions to provide Livestock Informational Objects via the use of a centralized repository of uniquely identified, immutable Livestock Informational Objects. This system automates the authoring, maintenance, and distribution of the Livestock Informational Objects by using an Internet-based paradigm and a centralized repository of uniquely-identified, immutable Data Elements. The Common Point Authoring system provides a set of software modules that the manufacturers can use to author, maintain, and distribute Livestock Informational Objects and their customers, as Members of the system of Livestock Informational Objects, can use to retrieve, maintain, and distribute the Livestock Informational Objects. The system&#39;s interconnectivity allows for the use of an Internet-based paradigm for the purchase and sale among Members of the system of Livestock Informational Objects as commodities, and for reducing the burden costs among Members of compliance with government regulations.

FIELD OF THE INVENTION

This invention is an automated system known as the Common PointAuthoring system that facilitates the immutable authoring, uniqueidentification, authentication, tracking, ownership and control,advertising, sale and/or purchase of Informational Objects that areauthored in and along an ownership segmented commercial supply,distribution, and consumption chain as part of a product creation,product manufacturing, product distribution, and/or product consumptionprocess.

BACKGROUND OF THE INVENTION Generally

It is a problem in the field of product creation, product distribution,and/or product consumption to immutably author, maintain, and distributeintangible Informational Objects that identify a particular physicalproduct or processed product as it progresses through an ownershipsegmented commercial supply, distribution, and consumption chain. Theproblem is further exemplified by the need for each Owner who obtainspossession of a physical product or processed product in the chain toauthor Informational Objects that can be used to identify, characterize,and authenticate the product. It is a further problem to authenticateInformational Objects containing immutable data, and to update theInformational Object to provide data regarding the history of thephysical or processed product within the ownership segmented commercialsupply, distribution, and consumption chain. It is a further problem toemploy the Informational Objects for tracking a physical or processedproduct to which the Informational Object has reference both up and downan ownership segmented commercial supply, distribution, and consumptionchain. It is a further problem for the Owner of a physical or processedproduct to be empowered with sufficient ownership, authority, andcontrol over an authored Informational Object to enable theInformational Object to become its own distinct commodity separate andapart from the commodity of the physical or processed product to whichthe Informational Object has reference. It is a further problem toprovide a globally accessible marketplace for commercial activitywhereby the authored Informational Objects having reference to aphysical or processed product may be advertised, offered, purchased, andsold between and among the Owners and Consumers of the physical orprocessed products.

An example of the need for Informational Objects is the ownershipsegmented commercial supply, distribution, and consumption chain of thebeef livestock industry. Authenticated Informational Objects are neededin this industry to track animals and their products from geneticselection and birth to consumption for compliance with appropriategovernment regulations and/or for commercial reasons. In order todescribe the present Common Point Authoring system, the beef livestockindustry's commercial supply, distribution, and consumption chain,therefore, is used as a practical example that illustrates thecapabilities and operation of the present Common Point Authoring system.

Beef Livestock Industry

Historically, the beef livestock industry has operated under anownership segmented structure which is based on separate production anddistribution sectors. While production segments may overlap within onebusiness enterprise, beef livestock industry supply and distributionsegments (Livestock Breeder, Livestock Producer, Livestock Processor,Distributor, Retailer) have traditionally been independent of oneanother, which is the result of specific, highly specialized productionpractices and economic competition.

The independence and segmented ownership of each segment has and doescause antagonisms within the beef livestock industry supply anddistribution chain. Each independent segment tends only to do theminimal practices and management techniques necessary for that segmentbecause it is oftentimes felt by the Owners within each segment thatthere is no economic benefit to do otherwise. In addition, informationis rarely passed up or down the supply and distribution chain by anOwner within a segment to an Owner in another segment for fear ofputting one Owner at an economically competitive disadvantage toanother.

The result of the beef livestock industry's segmented and antagonisticsupply and distribution chain is variable product quality that oftenfails to realize the primary goal of the beef livestock industry, whichis to produce a quality product at a profit. As a result, the beeflivestock industry's supply and distribution chain has traditionallyproduced and distributed beef as a generic product to Consumers devoidof information about the source of the product or the processes andmeans used for producing, processing, and distributing the product.

Changes in the beef livestock industry have focused attention on thegoal of producing quality beef. However, the technology for dispellingthe economic antagonisms among and between the disparate Owners andConsumers along the supply, distribution, and consumption chain has beenunavailable. While Consumers have indicated that they want a safe,convenient, and consistent quality product, the ability of Consumers toget their message back to Livestock Breeders, Livestock Producers,Livestock Processors, Distributors, and Retailers is muted by theinefficiencies in information flow that continue within the beeflivestock industry's supply, distribution, and consumption chain.

The effect of the inefficiencies in information flow among the segmentsof the beef industry's supply, distribution, and consumption chain hasbeen noted by the United States Department of Agriculture, which hasfound that an epidemiologist doing a traceback search on diseased cattletoday requires anywhere from two days to twelve weeks, and even then thechances of a successful traceback are far from certain. While animalidentification and tracking does not insure an animal's health orprevent introduction of animal diseases, the ability to quickly trackanimals can mitigate the effects of virulent diseases by acceleratingthe response time. The National Institute for Animal Agriculture (NIAA)organized the National Food Animal Identification Task force in April2002 to develop a national plan covering animals from birth to harvest.According to this task force, maintaining the health of the UnitedStates herd is the most urgent issue and, therefore, is the mostsignificant focus of the National Identification Work Plan. Thelong-term objective is to establish an animal identification andinformation system that has the capability to identify all premises thathad direct contact with a foreign animal disease within 48 hours afterdiscovery. The key elements include a uniform premises identificationsystem and a uniform, nationally recognizable, numbering system forindividual animals. These objectives have been continued in thesuccessor United States Animal Identification Plan issued in September2003. A challenge to the success of the plan is the broad distributionof a national livestock identification system to, and usage by, acritical mass of Livestock Breeders, Livestock Producers, and LivestockProcessors.

Although there are a number of vertically coordinated or verticallyintegrated systems in existence for identification, data management, andtraceability, it is a problem in the beef livestock industry's supply,distribution, and consumption chain that there is no globally accessible“umbrella” system available to any Owner of an animal or its distributedproducts, or any Consumer of a distributed product, that uniquelyidentifies and authenticates data objects, having reference to uniquelyidentified animals and their products, in the hands of such Owners orConsumers. It is a further problem that no umbrella systems exist toprovide efficient interconnectivity among such Owners and Consumers asthe animals are transferred from Owner to Owner, from birth to harvest,and then distributed to the Consumer.

It is a problem within the beef industry's supply, distribution, andconsumption chain that there is no globally accessible system forproviding standards of compatibility and information flow betweenexisting systems and a means for reliably capturing the identity andhistory of movement of animals. Furthermore, the lack of informationflow is not solvable without technologically addressing the issue ofdata ownership and control over Informational Objects. Ownership andcontrol over Informational Objects is crucial within the beef livestockindustry's supply, distribution, and consumption chain. For example,even with a focus within the United States Animal Identification Plandescribed above, upon the best available means for standardizing sourceinformation and centralizing its collection, without solving the issueof ownership and control of data as an incentive against low or absenteffort, the result of the United States Animal Identification Plan mayyet be distorted, missing, or unusable data.

Presently, there is no globally accessible, centralized system in whichOwners of animals or animal products, or Consumers of animal products,may uniquely identify and authenticate, track, own and control,advertise, sell, and/or purchase Informational Objects having referenceto animals and their products within the beef livestock industry'ssupply, distribution, and consumption chain. Thus, there is a need toprovide a globally accessible system to the Owners and Consumers foundwithin the beef livestock industry's supply, distribution, andconsumption chain as a marketplace in which uniquely-identified,immutable data about animals and their animal products may be authoredas an Informational Object, and such objects may be advertised, sold,purchased, and exchanged as a new, distinct commodity separate and apartfrom the physical commodity to which it has unique reference. The beeflivestock industry is illustrative of the nature of this problem and isused as an example for the purpose of illustrating the operation of thepresent Common Point Authoring system but is not intended to limit thescope of the described system. The Common Point Authoring system mayhave application to any industry where information having reference to aphysical or processed product has need to be authored, uniquelyidentified, authenticated, tracked, Owner controlled, advertised, sold,and/or purchased for compliance with governmental regulations and/or forcommercial reasons.

BRIEF SUMMARY OF THE INVENTION

The above-described problems are solved and a technical advance achievedby the present Common Point Authoring system for the beef livestocksupply, distribution, and consumption chain. The Common Point Authoringsystem provides functions for immutably authoring, maintaining, anddistributing intangible Livestock Informational Objects throughout theownership segmented chain for an animal and its distributed products,whereby the Livestock Informational Objects authored by each Owner ofthe animal or distributed animal product, or each Consumer of thedistributed animal products, can be used to uniquely identify andauthenticate an animal or uniquely identified animal product to whichthe Informational Object has reference. The Common Point Authoringsystem further provides functions for authenticating LivestockInformational Objects containing immutable data, and functions forupdating the Informational Object to provide data regarding the historyof the animal or animal product within the ownership segmentedcommercial supply, distribution, and consumption chain. The Common PointAuthoring system further provides functions for employing the LivestockInformational Objects for tracking a uniquely identified animal ordistributed animal product to which the Livestock Informational Objecthas reference both up and down the ownership segmented beef livestocksupply, distribution, and consumption chain. The Common Point Authoringsystem further provides functions for the Owner of an animal to beempowered with sufficient ownership, authority, and control over anauthored Livestock Informational Object so as to enable theInformational Object to become its own distinct commodity separate andapart from the commodity of the animal or animal product to which theLivestock Informational Object has reference. The Common Point Authoringsystem further provides a globally accessible marketplace for commercialactivity whereby the authored Livestock Informational Objects havingreference to an animal or animal product may be advertised, offered,bought and sold by, between, and among the Owners and Consumers of theanimal or animal product.

Furthermore, the above-described problems are solved and a technicaladvance achieved by the present Common Point Authoring system whichfunctions to provide Livestock Informational Objects via the use of acentralized repository of uniquely identified, immutable LivestockInformational Objects which include data relating to animalidentification, premises identification, and a history of movement ofthe animals within this chain of commerce. This system automates theauthoring, maintenance, and distribution of the Livestock InformationalObjects by using an Internet-based paradigm and a centralized repositoryof uniquely-identified, immutable Data Elements. The Common PointAuthoring system provides a set of software subsystems that the animalbreeders, producers, harvesters, processor, distributors, and retailerscan use to author, maintain, and distribute Livestock InformationalObjects which their customers, as Subscribers to the Common PointAuthoring system, can use to retrieve, maintain, and distribute theLivestock Informational Objects. The system's interconnectivity allowsfor the use of an Internet-based paradigm for the purchase and sale ofthe data as commodities. The interconnectivity also allows the data thatis gathered, in the form of Livestock Informational Objects, amongSubscribers of the Common Point Authoring system, reduction of theburden costs among Subscribers for compliance with governmentregulations. In addition, the Common Point Authoring system can provideancillary services by providing advertising of services and productsthereby to facilitate the interconnection between Subscribers such asLivestock Breeders, Livestock Producers, Livestock Processors,Distributors, Retailers, and Consumers. Further, the Common PointAuthoring system can allow third-party vendors who provide services andproducts related to the information and instructions contained inLivestock Informational Objects to advertise to potential customers.

The Common Point Authoring system uses an object-oriented framework forcommunication of the Livestock Informational Objects and otherInformational Objects among the livestock producers, livestockproducer's customers, the ultimate Consumers of the animal products, andthird-party vendors. The Livestock Informational Objects are notdocument files or database files, but instead are objects that containsequences of instructions and information on which the instructionsoperate. A particular Livestock Informational Object contains pointersthat identify a plurality of immutable “building blocks” of informationthat, when collected, comprise the Livestock Informational Object. Eachbuilding block is comprised of a Data Element and a unique identifierthat exclusively identifies that Data Element.

Since the Data Elements are fixed, they do not require updating, and anew version of a Livestock Informational Object for a particular animalsimply includes a unique identifier that points to a replacement DataElement, while the original Data Element is maintained in the centraldatabase. Thus, for each venue, the contents of the LivestockInformational Object remain immutable, even though the format can vary.In addition, the creation of a new Livestock Informational Object canutilize existing Data Elements from the central database if the contentof the associated portion of the Livestock Informational Object isidentical to this Data Element. Thus, authoring new LivestockInformational Objects can benefit from a repository of standardized DataElements, with only the unique segments of the new LivestockInformational Object requiring the creation of a new Data Element.Translations of the Data Elements into other languages are alsosimplified since the Common Point Authoring system mandates the use ofstandardized phrases and other associated data in the creation of thevarious Data Elements. In addition, the Data Elements can be exported toanother database system.

The Common Point Authoring system is also an integrated identificationsystem that, through established standards and defined Data Elements,allows for the compatibility of systems while providing the efficientavailability of information across each segment of the animalagriculture industry. The source and identification components,including the animal and premises identification envisioned by theUnited States Animal Identification Plan described above, can be used tosupport animal disease tracking and management as well as provideproduction management information within the production managementenvironment. While the basic animal health component appears to bedistinct from the production and marketing component, the exchange ofdata between these two components provides a synergy that benefits bothsegments in terms of cost reduction and enhanced quality of theresultant products.

The Common Point Authoring system can support various granularities inthe level of object identification. The granularity of theidentification required can be a function of the product and themanagement of its movement through the chain of commerce. Thus, in somecases, each individual animal must be tracked and, in other cases wherea collection of animals born on the same premises move through theproduction chain to harvest as one group, a group identification can beused to identify all of the animals in the unbroken collection.

In addition to the tracking of animals from birth to harvest, anextension of this process is to track the products that are created as aresult of the harvest. This reflects the need to provide food safety forthe Consumers and requires that the animal tracking paradigm be extendedalso to be applicable to fabricated components of the animal as they areindividually processed into different end products and distributed toConsumers, frequently in different chains of commerce. The Common PointAuthoring system anticipates cost effective, efficient, andcomprehensive product identification systems, for example DNA or geneticidentification, and tracking of the fabricated components or products ofthe animal from harvest of the animal and creation of those products totheir consumption.

As Livestock Informational Objects are authored, maintained, anddistributed, the relevant data regarding these processes and theentities participating in these processes may be used to triggeradvertising to the participants. The capacity exists with the CommonPoint Authoring system for a Subscriber to permit or not permitadvertisers to use or access information within Livestock InformationalObjects owned or controlled by such a Subscriber. When permitted by aSubscriber within the Member ID Informational Object, the authoring,maintenance, or distribution of a Livestock Informational Object may beused as an opportunity for permitted advertisers to identify productsand services that are pertinent to the animal identified in theLivestock Informational Object in terms of context sensitive, real-timeadvertising access to Subscribers who access the Livestock InformationalObjects.

BRIEF DESCRIPTION OF THE DRAWINGS

FIGS. 1A and 1B illustrate, in block diagram form, the overallarchitecture of the present Common Point Authoring system and anenvironment in which it is operational;

FIG. 2 illustrates a typical Informational Object and its contents thatcan be authored, distributed, and maintained by the present Common PointAuthoring system;

FIG. 3 illustrates, in flow diagram form, the operation of theSubscriber enrollment process of the present Common Point Authoringsystem;

FIG. 4 illustrates, in flow diagram form, the operation of the DataElement creation process of the present Common Point Authoring system;

FIG. 5 illustrates, in flow diagram form, the operation of theInformational Object creation process of the present Common PointAuthoring system;

FIG. 6 illustrates, in flow diagram form, the operation of theInformational Object registration process of the present Common PointAuthoring system;

FIG. 7 illustrates, in flow diagram form, the operation of the DataElement Permissions definition process of the present Common PointAuthoring system;

FIG. 8 illustrates, in flow diagram form, the operation of theInformational Object access Permissions definition process of thepresent Common Point Authoring system;

FIG. 9 illustrates, in flow diagram form, the operation of theSubscriber access process of the present Common Point Authoring system;

FIG. 10 illustrates, in flow diagram form, the operation of theadvertisement authoring process of the present Common Point Authoringsystem;

FIG. 11 illustrates, in flow diagram form, the operation of theadvertisement registration process of the present Common Point Authoringsystem;

FIG. 12 illustrates, in flow diagram form, the operation of theadvertising access record process of the present Common Point Authoringsystem;

FIGS. 13 and 14 illustrate, in flow diagram form, the operation of theregistered advertisement retrieval process of the present Common PointAuthoring system;

FIG. 15 illustrates, in flow diagram form, the operation of the MemberID Informational Object creation process of the present Common PointAuthoring system;

FIG. 16 illustrates, in flow diagram form, the operation of the MemberID Informational Object creation or updating process of the presentCommon Point Authoring system;

FIGS. 17 and 18 illustrate, in flow diagram form, the resetting ofPermissions and the Permissions offertory processes of the presentCommon Point Authoring system; and

FIG. 19 illustrates, in block diagram form, the typical segments of thelivestock beef industry's product creation, supply, distribution, andconsumption chain and the flow of Livestock Informational Objects inrelation to these typical segments and the Common Point Authoringsystem.

DETAILED DESCRIPTION OF THE INVENTION

The present Common Point Authoring system 10 functions to enableSubscribers to immutably author, uniquely identify, authenticate, track,own and control, advertise, sell, and/or purchase Informational Objectsdescribing an animal or its products within the beef livestock supply,distribution, and consumption chain. To accomplish the authenticationtask, the Informational Object must contain immutable data, yet theInformational Object must also be capable of being updated with dataregarding the history of movement of the animal or its products withinthe livestock beef industry supply, distribution, and consumption chain19.

There are many examples of products and associated manufacturing and/orproduction processes to which this system is applicable. In order toillustrate the concepts of the present Common Point Authoring system,the supply chain that is comprised of the livestock industry and fooddistribution network is used as an example. In the beef livestocksupply, distribution, and consumption chain environment, the CommonPoint Authoring system functions to provide Livestock InformationalObjects via the use of a centralized repository of uniquely identified,immutable Livestock Informational Objects. This system automates theauthoring, maintenance, and distribution of the Livestock InformationalObjects by using a network-based paradigm and a centralized repositoryof uniquely-identified, immutable Data Elements. The Common PointAuthoring system can be provided with a set of software components orsubsystems that the livestock producer and processor can use to author,maintain, and distribute Livestock Informational Objects which theircustomers, as Subscribers to the Common Point Authoring system, can useto retrieve, maintain, and distribute the Livestock InformationalObjects. The system's interconnectivity allows for the use of anInternet-based paradigm for the advertising, purchase, and sale of theLivestock Informational Objects among Subscribers of the Common PointAuthoring system as commodities separate and distinct from the animalsor animal products to which they are referenced, and for reducing theburden of costs among Subscribers in compliance with governmentregulations. In addition, the Common Point Authoring system can provideancillary services by providing advertising of services and productsfacilitating the interconnection of the producers and producer'scustomers with other Subscribers to the Common Point Authoring systemwho are vendors, and who provide services and products related to theinformation and instructions contained in Livestock InformationalObjects.

DEFINITIONS

For the purpose of this description, the following terms are defined:

Subscriber comprises an entity, either a business or an individual, whois authorized to access and utilize the capabilities of the presentCommon Point Authoring system. A Subscriber may be a Livestock Breeder,Livestock Producer, Livestock Processor, Distributor, Retailer,Consumer, or any entity that owns or consumes an animal or its productswithin the livestock beef industry supply, distribution, and consumptionchain. A Subscriber may also be a third party vendor who advertises toprovide services and products related to the information andinstructions contained in Livestock Informational Objects.

Member is synonymous with Subscriber.

Livestock Breeder comprises an entity, either a business or anindividual, who typically provides genetic materials or breeds animalsand manages them through the birthing process.

Livestock Producer comprises an entity, either a business or anindividual, who typically raises, feeds, and warehouses animals, such asa stocker operator, importer, or feedlot operator.

Livestock Processor comprises an entity, either a business or anindividual, such as a packer, who typically harvests the fabricatedproducts of an animal, or a pharmaceutical company, rendering operator,or pet food companies, who typically process the fabricated products ofan animal.

Distributor comprises an entity, either a business or an individual, whotypically distributes animal products, or processed animal products, toRetailers at wholesale prices.

Retailer comprises an entity, either a business or an individual, whotypically sells animal products, or processed animal products, toConsumers at retail prices.

Consumer comprises an entity, either a business or an individual, whotypically purchases an animal product, or processed animal product, froma Retailer.

Terminal Device comprises a personal computer, hand held computingdevice, cellular communication device, wireless computer device, orother data interface device. Typically, the terminal device used is afull function communication device of the type that includes: cellulartelephones, personal digital assistants, personal computers, and thelike, or some other specialized communication device.

A Data Element is the smallest unit of data in the Common PointAuthoring system. A Data Element may be any information and/or anyinstructions. A Data Element is immutable and uniquely identified ifregistered for use with the Common Point Authoring system.

A Data Element Set is comprised of two or more Data Elements. A DataElement Set is immutable and uniquely identified if registered for usewith the Common Point Authoring system. A registered Data Element Setmay be composed of one or more unregistered Data Element(s), one or moreregistered Data Element(s), or a mix of both registered and unregisteredData Element(s).

An Informational Object is comprised of one or more Data Elements, DataElement Sets, or Informational Objects, or any combination thereof. AnInformational Object is immutable and uniquely identified if registeredfor use with the Common Point Authoring system. An Informational Objectis the largest group of data in the Common Point Authoring system andmay be industry specific.

A Registered Informational Object may be composed of one or moreRegistered Informational Objects, unregistered Informational Objects,unregistered Data Elements, unregistered Data Element Sets, registeredData Elements, registered Data Element Sets, or any combination thereof.

Permissions are attributes associated with either Data Elements orInformational Objects that control access by Members. Permissions mayhave either a positive or a negative effect. Permissions may be (1)exclusive or non-exclusive, (2) conditional or permanent, and/or (3)limited or unrestricted, or any combination thereof. Followingregistration of an Informational Object, a Member having permission toaccess an object may grant, cancel, or modify Permissions for theInformational Object or a Data Element if the action taken does notexceed the authority of the Member and does not violate the grant of aprior Permission.

Owner in the context of the beef livestock industry's supply,distribution, and consumption chain of FIG. 19 means a LivestockBreeder, Livestock Producer, Livestock Processor, Distributor, Retailer,and/or a Consumer who typically owns or possesses genetic matter appliedto the conception of animals, or typically owns or possesses conceivedanimals, animal products, or processed animal products.

Owner in the context of a Registered Informational Object means aSubscriber who sets the Permissions for an Informational Object or DataElement. The Permissions set for an Informational Object and/or DataElement must have an Owner and/or one or more other Members whocumulatively control all possible Permissions that may be respectivelygranted, cancelled, or modified for the respective Informational Objector Data Element.

Livestock Informational Object is an Informational Object that maycontain information and/or instructions relevant to the pre-conceptiongenetic information of one or more animals, to the history of such oneor more animals, to the history of their animal products, and/or to thehistory of the consumption of their animal products.

Concerns Addressed

The larger concerns addressed within the beef livestock industry'ssupply, distribution, and consumption chain by the Common PointAuthoring system are complex but interrelated. The concerns addressedare: food safety, animal identification, veterinary health, informationflow, and beef quality. The solution is the deployment of the CommonPoint Authoring system as a globally accessible information technologysystem in which data ownership is technologically vested in the Ownersor Consumers of the livestock or their products.

Veterinary Health & Animal Identification

The introduction of foreign animals into a herd or the incursion of adisease into a closed herd requires rapid detection and response toprevent widespread contamination of the resident population. The randomsampling of animals to determine the presence or absence of a disease isa costly process and fraught with errors. The ability to gather accuratereal time data would enable the processing of the bio-statistics toarrive at scientifically based conclusions from which herd managementdecisions may be made. The ability to quickly detect and track foreignor emerging diseases across international boundaries would enableproducers to protect against the spread of the disease and lessen thenegative economic impacts on the production and marketing of theanimals.

In order to have an effective system, each animal must be uniquelyidentified, their present location identified, and, preferably, theirhistory of movement within the production process tracked. The abilityto identify all premises that had contact with an infected animal andthe other co-resident animals at the time of contact is required fortimely traceback of animals. The identification of all contacts and themonitoring of sub-groups within the population that have been in contactwith an infected animal are critical factors in the ability to detectthe presence of a disease and control its spread. This requires therecordation of the movement of individual animals or units of animals ina central database or linked seamlessly to enable access on a virtualdatabase basis. In order to accomplish this, a standard method ofidentifying animals and premises must be established and implemented bythe producers throughout the production, harvesting, and productcreation process. The United States Animal Identification Plan addressesthe standardization of such source information.

The location issue includes the ability to record an animal's origin andmovement to other locations for the entirety of its life. This includescoordination of location data on a temporal basis to determine thecontacts a specific animal had with other animals at each premises,including other production units, transportation facilities, markets,exhibitions, and public sales. Each site is unique if it isgeographically and/or epidemiologically distinct from other sites. Eachsite will also be traced to an authorized user who operates the facilitylocated at the site.

Food Safety & Animal Identification

The location at which an animal is harvested must be recorded and thedistribution of all harvested products tracked. Thus, the above-notedunique animal identification expands into a one-to-many paradigm wherethe uniquely identified animal is fabricated into a plurality ofuniquely identified products, each traceable back to the uniquelyidentified animal and their history. Likewise, the identification of theplurality of uniquely identified products facilitates the traceback froma processed mixture of fabricated products from many different animalsto a single uniquely identified animal.

The above-noted process extends into the food production process, whereanimals are processed and the resultant animal products distributed. Theability to track animals and other agricultural commodities from birthto fabricated product would protect the Consumer against impure, unsafe,and fraudulently labeled food.

Information Flow And Beef Quality

As noted above, source information, upon which the standardizationefforts of the United States Animal Identification Plan are focused, andthe larger universe of process information for animal products, insuresanimal traceability and can add value to animal products through productdifferentiation relating to source, health, genetics, and otherdistinguishing characteristics of the animals and their animal products.

The livestock identification software systems that are presentlyavailable provide for the inventorying of identification informationthat is difficult and expensive to pass up and down the commercial chainbecause of the Owner segmented nature of the beef livestock industry.Common examples of this fragmentation are the incompatibility ofsoftware products and the upfront costs of available software systems.The result is that the choices that a Consumer makes in purchasing ananimal's product, and the reasons for those choices, cannot becommunicated up the supply, distribution, and consumption chain to theLivestock Breeder, Livestock Producer, and Livestock Processor. Withoutthis information, the Livestock Breeder, Livestock Producer, andLivestock Processor cannot adjust their management processes to providea higher quality product. Likewise, the Livestock Breeder, LivestockProducer, and Livestock Processor are unable to pass along theinformation that does exist about their animals to the Consumer becausethere is no efficient means for doing so. The beef livestock industry asa whole cannot improve its product because it cannot efficiently moveinformation up and down the supply, distribution, and consumption chain19.

Centralization & Data Ownership

The need for increasing information flow between the segments of theindustry and improving beef quality in the beef livestock industry isunmet because of the absence of a globally accessible “umbrella”information technology system that facilitates immutable authoring,unique identification, authentication, tracking, ownership and control,advertising, sale, and/or purchase of Informational Objects that areauthored in and along the livestock beef industry supply, distribution,and consumption chain 19.

The technological vesting of data ownership in the Owners of livestockby an umbrella information technology system is absolutely essential tomeeting the industry's needs because only the promise of data ownershipcontrol can attract critical mass usage to and of a globally accessiblesystem. Only through the introduction of a globally accessible umbrellasystem, and the introduction of a Livestock Informational Object as anew profit center for livestock Owners, can the issues of food safety,animal identification, veterinary health, information flow, and beefquality be practically addressed.

Product Flow

FIG. 19 illustrates, in block diagram form, a typical productionenvironment and product flow within that environment in relation to thepresent Common Point Authoring system. In this environment, the CommonPoint Authoring system 10 tracks each animal in a chain of productionfrom genesis to harvest and can also be used to track the harvestedproducts through delivery to the Consumer. FIG. 19 is only illustrativeof one representation of this chain of supply, distribution, andconsumption. For example, FIG. 19 could be re-configured into aplurality of the following segments for the purposes of data collectionand aggregation:

Pre-conception genetic products associated with animal breeding,

Sources and locations of animals from birth to harvest,

Processes associated with growth of animals from birth to harvest,

Harvested animal products,

Processing of animal products,

Distribution and delivery of animal products to Consumers, and

Consumption by Consumers of animal products and opinions relatedthereto.

At each stage, there are a number of Data Elements that can becollected, and these can be mandatory Data Elements or discretionaryData Elements, all relating to the animal and to the purposes for whichthe data is to be used in the Common Point Authoring system 10. Sinceanimals and animal products are affected by the passage of time, thedata collection process is temporally based with the movement of theanimal or animal products being tracked over time through each location.

The operation of the Common Point Authoring system 10, therefore, ishierarchical in nature, with each change in ownership and/or location ofthe animal requiring an update of the data stored in the Common PointAuthoring system 10. As a practical matter to simplify theimplementation of the Common Point Authoring system 10, theidentification of animals may require the attachment of a device to theanimal that is humanly readable and/or electronically readable, such asby radio frequency technology.

Terminal Equipment and Communications Environment

FIGS. 1A and 1B illustrate, in block diagram form, the overallarchitecture of the Common Point Authoring system 10 and a typicalenvironment in which it is operational. The Subscribers are typicallyequipped with one or more of a personal computer T1, T2, hand heldcomputing device or other device T5, cellular communication device T3,wireless computer device T4, or other data interface device,collectively termed “terminal equipment” herein. The data communicationconnection between the Subscriber's terminal equipment T1 and thepresent Common Point Authoring system 10 can be via the Internet 103,using the well-known personal computer modem and Internet browsertechnology available at the Subscriber's terminal equipment T1. TheSubscriber's terminal equipment generally is served by the PublicSwitched Telephone Network (PSTN) which consists of a plurality of LocalExchange Systems 101, 102 interconnected via an Inter-Exchange CarrierNetwork 100. The physical connection that supports this datacommunication connection is typically effected from Subscriber'sterminal equipment T1 through the Local Exchange System 102 of thePublic Switched Telephone Network (PSTN) via a data communication medium(such as the Internet), termed IP Network 103 herein, to an InternetService Provider 112 which is also connected thereto. The Internet 103is also connected to a Local Exchange System 101 via Internet ServiceProvider 111 that serves the firewall 122 of the Common Point Authoringsystem 10. Alternatively, the Subscriber's terminal equipment, in thecase of cellular communication device T3 or wireless computer device T4,is connected via the Mobile Telecommunications Switching Office (MTSO)104 to the Public Switched Telephone Network (PSTN).

The Common Point Authoring system 10 is connected to at least one datacommunication medium 103 (such as the Internet) thereby to enableSubscribers to obtain data communication connections with the CommonPoint Authoring system 10, as described in more detail below. Thetypical architecture of the Common Point Authoring system 10 includes afirewall 122 which serves to protect the system from unauthorizedaccess, as is well known in the art. An intranet 115 serves to connectthe firewall 122 to the other system elements, such as thecommunications server 113 which implements the communications objectlayer of the Common Point Authoring system 10 by executing thecommunications object layer applications. These applications manage thecommunications with the Subscribers who access the Common PointAuthoring system 10. In addition, the intranet 115 is connected to theApplications Server 121, which executes the Web server software toprovide the Subscriber interface for use to access the data that isstored in the Common Point Authoring system 10. In addition, theApplications Server 121 executes the server side scripts that are partof the application layer to manage the Subscriber access. The relationaldatabase server 114 is also connected to the intranet 115 and interfacesthe plurality of data storage elements of the database layer on whichthe data is stored. The nature of the stored data is described below.This architecture serves to distribute the functionality among aplurality of servers, but it is anticipated that alternative systemarchitecture implementations are equally applicable to the conceptstaught herein.

The Common Point Authoring system 10 includes a plurality of databases,as described below. These databases include, but are not limited to:Member database 123, registered Data Element database 124, registeredInformational Object database 125, registered advertisement database126, tracking/billing database 127, advertising association database128, and software database 129. The databases noted herein are delimitedby function for the purpose of simplifying the description of the CommonPoint Authoring system 10, but these databases can be implemented in asingle physical database or a lesser or greater number of databases thanis shown herein. Such selections are simply a matter of engineeringchoice and do not relate to the concepts disclosed herein. Similarly, anapplications server 121 is illustrated herein, executing a plurality ofsoftware modules: authentication server 141, tracking/billing server142, authoring server 143, Member accessing server 144, and advertisingserver 145; but multiple servers can be used to perform this task. Thus,the Common Point Authoring system 10 disclosed herein represents one ofmany possible implementations to provide the described functionality tothe designated recipients.

In addition, other computer systems, such as Advertiser WEB Site Server130, can be served by the Common Point Authoring system 10. Theadvertiser WEB site server system typically comprises a firewall gateway132, a server 131, terminal device(s) 133, and a mass storage devicerepresented here as an advertising database 134. Such a system can beused to create advertisement materials for use in conjunction with theCommon Point Authoring system 10 and to be provided to Subscribers whoare linked to the advertiser WEB site system by the operation of theCommon Point Authoring system 10 as described below.

The resources illustrated herein are selected for the purpose ofillustrating the concept of the Common Point Authoring system 10 and arenot intended to limit the applicability of this concept to other networkimplementations or system configurations.

Physical System Model

The Common Point Authoring system software is an automated documentauthoring and distribution system that allows Subscribers to securelyauthor, maintain, and distribute their own data for profit or to reducethe burden of costs for compliance with government regulations. Thesystem may be used as a centralized repository with an Internet-basedauthoring and delivery mechanism so that participation only requires aninternet connection and a web browser. The Common Point Authoringsystem's interconnectivity with other systems allows for the purchaseand sale of Subscriber owned data as commodities and for reducing theburden of costs for compliance with government regulations.

Informational Object and Data Elements

FIG. 2 illustrates a typical Informational Object and its contents thatcan be authored, distributed, and maintained by the present Common PointAuthoring system. In particular, the Informational Object 200 comprisesa unique identifier 201 that designates the Informational Object 200, aswell as a plurality of Data Elements 211-216, each of which itself isidentified by a corresponding unique identifier 221-226. TheInformational Object 200 can also contain other data 202, such asformatting data, Permissions data, unregistered Data Elements,registered data objects, unregistered data objects, registered datasets, and unregistered data sets. The Data Elements 211-216 that areassociated with a particular Informational Object 200 typically arestored in a separate file system from the Informational Object 200, andare linked via the use of pointers, which comprise the Data Elementunique identifiers 221-226.

Operation of the Common Point Authoring System

FIGS. 3 through 19 illustrate, in flow diagram form, the operation ofthe present Common Point Authoring system 10. The architecture of theCommon Point Authoring system 10 described herein represents a typicalimplementation of the Common Point Authoring system 10 and its operatingenvironment and is not intended to limit the scope of the underlyingconcept as defined in the enclosed claims.

Subscriber Enrollment Process

FIG. 3 illustrates, in flow diagram form, the operation of theSubscriber enrollment process of the present Common Point Authoringsystem 10. The enrollment process is available to any Livestock Breeder,Livestock Producer, Livestock Processor, Distributor, Retailer,Consumer, or third-party vendor who advertises to provide services andproducts related to the information and/or instructions contained inLivestock Informational Objects.

At step 301, the prospective Subscriber, located at terminal device T1,initiates the enrollment process by activating their terminal device T1to establish a communication connection to the Common Point Authoringsystem 10. Once connected thereto as described above, the Common PointAuthoring system 10 generates a uniquely numbered enrollment andagreement form (not shown) at step 302 and transmits this form at step303 to the prospective Subscriber at terminal device T1 via thecommunication connection thereby to enable the prospective Subscriber tobecome a Subscriber to the services provided by the Common PointAuthoring system 10. The use of the uniquely numbered enrollment andagreement form enables the Common Point Authoring system 10 to presentspecific terms and conditions of subscription to the prospectiveSubscriber and also to track the prospective Subscribers who access theCommon Point Authoring system 10 for enrollment purposes. Thissimplifies the Subscriber management process because each prospectiveSubscriber who accesses the Common Point Authoring system 10 forenrollment purposes is uniquely defined by this identifier, and theremaining Subscriber information is used for billing and identificationpurposes. Therefore, a Subscriber having a plurality of sites canregister each site individually without confusion, since the corporatename is not the Subscriber delimiter; the Subscriber delimiter is theunique identification assigned to the enrollment and agreement form.

At step 304, the prospective Subscriber provides the requestedinformation by completing the data entry fields of the enrollment andagreement form and transmitting the completed form to the Common PointAuthoring system 10. At step 305, the Common Point Authoring system 10generates a unique enrollment number or unique electronic signature toidentify and distinguish this prospective Subscriber from all otherSubscribers, including Subscribers with duplicative or identical names,and checks at step 306 whether the enrollment and agreement form hasbeen properly completed. If not, the processing branches to step 307where an appropriate error message is returned to the prospectiveSubscriber indicating the improper form completion and noting that anyenrollment fees will be returned if the enrollment process is terminatedat this juncture, since enrollment has not been effected. If theenrollment form is correctly completed, processing advances to step 308where, using the processes illustrated in FIG. 4, the prospectiveSubscriber's name and unique enrollment number are entered into theSubscriber database 123. Again, a Subscriber having a plurality of sitescan register each site individually without confusion since the uniqueidentifier assigned to the enrollment and agreement form is thedelimiter.

If the processes illustrated in FIG. 4 reject the prospectiveSubscriber's name, processing returns to step 307 where an appropriateerror message is returned to the prospective Subscriber indicating theviolation of a quality standard and noting that any enrollment fees willbe returned if the enrollment process is terminated at this juncture,since enrollment has not been effected. If the prospective Subscriber'sname is acceptable, at step 309 the Common Point Authoring system 10approves the enrollment and agreement form and assigns a user name andpassword to this new Subscriber to enable future access of the CommonPoint Authoring system 10. At step 310, the Common Point Authoringsystem 10 deposits all of the enrollment data that was entered by theSubscriber on the enrollment and agreement form and makes an initialentry of good standing into the Subscriber database 123. An invoice isgenerated for the tracking/billing database 127 to debit the Subscriberfor the enrollment fee. Failure of a Subscriber to timely pay forinvoices, debits, usage fees, Subscriber dues, and other chargesassociated with subscription in the Common Point Authoring system 10results in the striking of the entry of good standing in the Subscriberdatabase 123.

At step 311, the Common Point Authoring system 10 transmits anotification of good standing to the Subscriber of a successfulenrollment and delivers the user name and password, generated at step309, to the Subscriber, who is now a Member of the Common PointAuthoring system 10. In addition, the Common Point Authoring system 10downloads the software modules from the software database 129 to theSubscriber terminal device T1 that are necessary to enable theSubscriber to perform the tasks for which they have subscribed. Asdescribed below, there are a number of software modules, including butnot limited to: Subscriber client software, authoring client software,advertiser client software. Each of these modules corresponds to a basicfunction for which the Subscriber is enabled. At step 312, the CommonPoint Authoring system 10 invites the Member to create and register aMember ID Informational Object using the processes illustrated in FIG.15 to be added to the Membership database 123 for future access by theMember. The enrollment process then returns to the processes of FIG. 3and exits at step 313.

Member ID Operational Object Creation Process

FIG. 15 illustrates, in flow diagram form, the operation of the MemberID Informational Object creation and registration process of the presentCommon Point Authoring system during enrollment of a Member using theillustrated processes of FIG. 3. Using the processes of FIG. 15, aMember may select, and author into the Member's ID Informational Object,pre-defined Data Elements as search criteria by which that Member may befound by other Members of the Common Point Authoring System; and aMember may set initial Permissions concerning access by other Members tothe information and/or instructions of the Member's ID InformationalObject, including Permissions requiring compensation payable beforeaccess is permitted to the Member's ID Informational Object.

At step 1501, the Member is invited to create a Member ID InformationalObject, which includes a decision on the part of the Member at step 1502of whether they wish to receive offers or advertisements within thecontext of the Common Point Authoring system 10. If not, as indicated bya negative response provided by the Member at step 1503, processingexits at step 1507. If the Member wishes to receive this information,then at step 1504 the Member creates and registers a Member IDInformational Object. At step 1505, the Member selects predefined DataElements as search criteria thereby to filter the universe ofnegotiating or advertising messages and sets Permissions to activatethese parameters. At step 1506, the Member selects predefined DataElements which identify other Members (or classes of Members) of theCommon Point Authoring system 10 as search criteria thereby to filterthe universe of Members. The Member also sets access Permissions,including compensation Permissions, to activate these parameters.Finally, processing then exits at step 1507.

Member Informational Object Creation or Updating Process

FIG. 16 illustrates, in flow diagram form, the operation of the MemberInformational Object creation or updating process of the present CommonPoint Authoring system. The processes illustrated in FIG. 16 extend theprocesses illustrated in FIG. 15. The FIG. 16 processes illustrate how aMember of the Common Point Authoring system may initiate the creation,registration, and updating of a Member ID Informational Object.

At step 1601, the Member initiates a process to create or update aMember Informational Object. In response to this action, the CommonPoint Authoring system 10 at step 1602 determines whether a Member IDInformational Object exists for this Member. If an Informational Objectexists, processing advances to steps 1604 where the Member is presentedwith their Member ID Informational Object for review and updating;processing then advances to step 1605. If an Informational Object doesnot exist, processing advances to step 1603 where the Member is promptedto create and register a Member ID Informational Object beforeprocessing also advances to step 1605.

Changes to the registered Member ID Informational Object are implementedby the Member at step 1605, and processing then advances to step 1606where the Member selects predefined Data Elements as search criteriathereby to filter the universe of offers or advertising messages andsets Permissions to activate these parameters. At step 1607, the Memberselects predefined Data Elements which identify other Members (orclasses of Members) of the Common Point Authoring system 10 as searchcriteria thereby to filter the universe of Members. The Member also setsaccess Permissions and compensation Permissions to activate theseparameters. Finally, at step 1608, processing then exits.

Data Element Creation Process

FIG. 4 illustrates, in flow diagram form, the operation of the DataElement creation process of the present Common Point Authoring system10. The Members who are authorized to create Data Elements are LivestockBreeders, Livestock Producers, Livestock Processors, Distributors,Retailers, and Consumers, all of whom are the individuals and companieswho produce or consume the products for which the Informational Objectsare required. Thus, in the example of a Livestock Informational Object,the Livestock Breeders, Livestock Producers, and Livestock Processorsare obligated via regulatory measures to produce a LivestockInformational Object for each animal or animal unit produced orprocessed. Members may also be Distributors, Retailers, or Consumers whomay create Data Elements by which they may rate or comment upon thequality of fabricated products. To prevent the creation of bogus DataElements that may corrupt the system, when a Member accesses the CommonPoint Authoring system 10 at step 502, the Member's identity is checkedat step 503 by the authentication server 141 against an authorizedMember database 123 to ensure that this Member has the good standing andPermissions to create an additional Data Element at step 513 byaccessing the process illustrated in FIG. 4. Prospective Members, atstep 308, may also access the process illustrated in FIG. 4 for thelimited purpose of creating a Member name as a pre-defined Data Element.

At step 402, a Member, in the process of creating a Data Element at step513, uses the authoring client software module executing on the terminaldevice T1 to identify and choose the category of Data Element andsubmits the proposed content for this Data Element. At step 402, aprospective Member, in the process of creating a Member's name as apre-defined Data Element at step 308, is permitted by the authenticationserver 141 only to identify and choose a specific category for that of aMember name. In either case, the category information indicates which ofthe various data entry fields shown in FIG. 2 is selected for placementof this particular draft Data Element. There are typically differencesamong these data entry fields, and the review and certification processexecuted by the Common Point Authoring system 10 relates the proposeddraft Data Element to all other Data Elements of this category stored inthe system database.

Therefore, at step 403, the authoring server 143 of the Common PointAuthoring system 10 reviews the draft Data Element to determine whetherthe language contained therein is in approved format and content, usinga content parsing review process to compare the language of the draftData Element with a dictionary of approved terms. In addition, where theselected category accepts image data, the image data is reviewed forcontent and coding where appropriate. The format similarly is checked toensure that adequate and thorough information is provided. If thecontent check discerns any flaws in the draft Data Element, at step 406,a message is returned to the Member rejecting the draft Data Element,with appropriate notation relating to the reason for rejection. At step404, if the draft Data Element is approved, the content is reviewed todetermine whether the Data Element content corresponds to a Member name.If so, processing branches to step 410 where the Member name DataElement creation process subroutine is activated. This subroutinecreates a standard immutable Data Element that comprises the Member namefor use in creating one or more Informational Objects, since theMember's name appears on each Informational Object that the authorcreates. At step 411, the prospective Member enters the uniqueenrollment number assigned at step 305; and at step 412, the CommonPoint Authoring system 10 assigns the unique enrollment number as anidentifier to the prospective Member's name Data Element. At step 413,the prospective Member's name and registered Data Element identifier arepermanently added to the Member database 123, the subroutine ends, andprocessing exits at Step 414.

At step 404, if the draft Data Element is not a Member name, processingadvances to step 405 where the draft Data Element is compared by theauthoring server 143 with all previously registered Data Elements ofthis category to ensure that the draft Data Element is not duplicativeof a prior Data Element. If duplication is determined, at step 406, amessage is returned to the Member rejecting the draft Data Element, withappropriate notation relating to the reason for rejection. Otherwise, atstep 407, the authoring server 143 of the Common Point Authoring system10 generates a unique registered Data Element identifier and assignsthis to the draft Data Element; and at step 408, the Common PointAuthoring system 10 translates the Data Element into other languages andappends a language identifier to each translation of the Data Element.Processing then advances to step 409 where this newly created DataElement is permanently added to the registered Data Element database124, along with its corresponding unique identifier. This process thenexits at step 414.

Informational Object Creation Process

FIG. 5 illustrates, in flow diagram form, the operation of the LivestockInformational Object authoring and creation process of the presentCommon Point Authoring system 10. The Members who are authorized toauthor and create Informational Objects are Livestock Breeders,Livestock Producers, Livestock Processors, Distributors, Retailers, andConsumers, all of whom are the individuals and companies who produce orconsume the animals or animal products for which the LivestockInformational Objects are required.

When a Member accesses the Common Point Authoring system 10 at step 501and executes the authoring system login process at step 502, theMember's identity is checked by the authentication server 141 against anauthorized Member database 123 at step 503 to ensure that this Member isa Member in good standing and has the authoring Permissions to accessthe process illustrated in FIG. 5. If not, at step 504, the Common PointAuthoring system 10 logs out.

If the Member is in good standing, the Common Point Authoring system 10certifies the Member as an “author” for this process and advances tostep 505 where the authoring client software module executing on theMember's terminal device T1 is checked to identify the version of thesoftware so that the authoring session executing of the Common PointAuthoring system 10 can be compatible with the Member's software. Atstep 505A, the Common Point Authoring system 10 diverts the Member tostep 512 if the Member retrieves an existing Registered InformationalObject as might occur following the creation and registration of a newRegistered Informational Object at step 1713. If not, the systemadvances to step 506 where the Member initiates the authoring processfor a Livestock Informational Object by creating an unregistered ordraft Livestock Informational Object. At step 507, the authoring server143 of the Common Point Authoring system 10 inserts various basicinformation into the unregistered Livestock Informational Object, suchas a temporary name provided by the Member and an identifier of thesoftware version used to create the Informational Object. The Member atstep 508 identifies the various formats available for use with thisLivestock Informational Object, so various Members who retrieve theLivestock Informational Object receive it formatted for their use, whichformats are referred to as Document Versions. Thus, for the case of aLivestock Informational Object, there can be a Breeder Version, aProducer Version, a Processor Version, a Distributor Version, a RetailerVersion, a Consumer Version, and the like. At step 509, the Member mustselect their name by selecting a Data Element from the Member database123 that corresponds to a previously stored Data Element whose contentis the Member's name.

The authoring server 143 at step 510 enables the Member to setPermissions for access to the Livestock Informational Object as well asfor ancillary services associated with the Livestock InformationalObject. At step 511, these Data Elements selected in steps 509-510 arewritten into the Livestock Informational Object; at step 512, the Membermay create additional Data Elements using the process of FIG. 4; and atsteps 513-514, the Member may use previously created Data Elements foundin the Registered Data Element Database 124 for insertion into theLivestock Informational Object. Also in steps 513-514, the Member may,if permitted, select Data Elements from other accessed InformationalObjects for insertion into the Livestock Informational Object beingauthored, or the Member may, if permitted, select other accessedInformational Objects for insertion into the Livestock InformationalObject being authored. While a Member may select a registered DataElement from the Registered Data Element Database 124, steps 513-514would also allow a permitted Member to select Data Elements from apreviously authored Livestock Informational Object which wouldfacilitate the authoring of information from one Livestock InformationalObject into many Livestock Informational Objects referencing an animal'sfabricated products.

At step 516, the tracking/billing server 142 of the Common PointAuthoring system 10 calculates any fees that are due and enters thisinformation into the tracking/billing database 127, and the Memberdetermines whether all of the necessary Data Elements or InformationalObjects have been inserted into the Livestock Informational Object. Ifnot, processing returns to step 512 for the preferred insertions. If allthe necessary Data Elements and Informational Objects have beenprovided, processing advances to step 517 where the Member sets thePermissions for this unregistered Livestock Informational Object andthen transmits the unregistered Livestock Informational Object at step518 for registration so this unregistered Livestock Informational Objectcan be processed to become a registered Livestock Informational Object,and the process exits at step 519.

Informational Object Registration Process

FIG. 6 illustrates, in flow diagram form, the operation of the LivestockInformational Object registration process of the present Common PointAuthoring system 10 following from step 518 described above.

At step 601, the unregistered Livestock Informational Object createdusing the process described with respect to FIG. 5 is submitted to theCommon Point Authoring system 10 for registration. At step 602, theauthoring server 143 checks the unregistered Livestock InformationalObject for proper content, format, and Permissions. If the content andformat are proper, at step 603 the authoring server 143 of the CommonPoint Authoring system 10 generates a unique Livestock InformationalObject identification and substitutes this for the filename created bythe Member. At step 604, the authoring server 143 of the Common PointAuthoring system 10 date and time stamps the Livestock InformationalObject to complete the registration process and stores the registeredLivestock Informational Object in immutable form in the registeredInformational Object database 125 at step 605. At step 605, theauthoring server 143 stores the Permissions for the registeredInformational Object, and the Permissions of the Data Elements of whichthe registered Informational Object is comprised, in the Permissionsdatabase. At step 606, the Common Point Authoring system 10 updates thetracking/billing database 127 to debit the Member's account for the costof registering this Informational Object. This process exits at step607.

Data Element Permissions Definition Process

FIG. 7 illustrates, in flow diagram form, the operation of the DataElement Permissions definition process of the present Common PointAuthoring system 10. In the above-noted description of the LivestockInformational Object authoring and creation process of FIG. 5, theMember can set default Permissions for the use of the Data Elements inthe registered Livestock Informational Object following from step 513described above.

The process illustrated in FIG. 7 details the creation process fordefault Permission settings. In particular, at step 701 the Memberselects at least one of a plurality of default Permissions for anidentified Data Element in the unregistered Livestock InformationalObject. At step 702, the Common Point Authoring system 10 determineswhether the Member has indicated that this Data Element shall behyper-linked by default to a predefined WEB site. If so, the WEB siteURL is entered by the Member at step 703 and processing advances to step706 as described below.

If the Member does not link the selected Data Element to a WEB site,then at step 704 it is determined whether the Data Element is to behyper-linked by default to an e-mail address. If so, at step 705 theMember enters the e-mail address data and processing advances to step706. If no hyper-linking is to be set, then processing also advances tostep 706. At step 706, the Common Point Authoring system 10 determineswhether the Data Element is viewable by default according to a specificdocument version of the Data Element as defined by the Member in step509. If so, at step 708 the Member identifies in which of the defineddocument versions the Data Element will be viewable by default andprocessing exits at step 709. If no election is made by the Member atstep 707, then processing advances to step 708 where the default isautomatically set that the Data Element is viewable in all documentversions. Processing exits at step 709.

Informational Object Permissions Process & Offertory Procedures

FIG. 8 illustrates, in flow diagram form, the operation of the LivestockInformational Object access Permissions definition process of thepresent Informational Object authoring and distribution system 10following from step 517 described above.

At step 801, the Member, who is the Owner of a selected LivestockInformational Object, initiates the process to set access Permissionsfor the selected Livestock Informational Object. At step 802, the Memberidentifies whether any access is permitted. If no other Members arepermitted to access this Informational Object, then processing advancesto step 805 where the Informational Object is noted as being unavailableto any other Members and processing exits at step 808. If the Membernotes that some form of access is permitted, at step 803 the Member canidentify whether a limited set of Members drawn only from the MembershipDatabase 123 can access the Informational Object. If so, processingadvances to step 806 where the Member identifies, using only theMembership Database 123, the selected other Members who are authorizedto access this Livestock Informational Object, and the InformationalObject authoring and distribution system 10 sets the InformationalObject with this list of authorized accessing Members. Processing thenexits at step 808. If the Member does not limit the access to thisLivestock Informational Object, then at step 804 the InformationalObject authoring and distribution system 10 registers at steps 601-607the Informational Object with an indicia that all Members can accessthis Informational Object, and processing exits at step 808.

Following registration of the Livestock Informational Object, asillustrated by the processes of FIG. 5 described above, the Member/Ownermay modify the default settings of Permissions for the registeredLivestock Informational Object and the Data Elements registered with theLivestock Informational Object. FIGS. 17 and 18 illustrate, in flowdiagram form, the operation of the default Permissions and offertoryprocesses of the present Common Point Authoring system 10. At step 1701,the Common Point Authoring system 10 initiates the default Permissionsand offertory procedures. A login process similar to that illustrated atsteps 502, 503, and 504 described above may be presumed.

At step 1702, the Common Point Authoring system 10 determines whetherthe requested Livestock Informational Object is to be made available toa list of authorized accessing Members. If not, at step 1703 therequested Livestock Informational Object is set as unavailable, andprocessing exits at step 1716. If the requested Livestock InformationalObject is to be made available to a list of authorized accessingMembers, then at step 1704 it is determined whether the requestedLivestock Informational Object is to be available to all other Members,and, if so, the requested Livestock Informational Object is set asavailable at step 1706, and processing exits at step 1716. Otherwise, atstep 1705 the Member selects other Members from the Membership database.At step 1707, the Member determines whether access will be permitted toall Data Elements within the Livestock Informational Object. If not, amessage is returned at step 1717, and processing exits at step 1716 sothat the Member may employ the processes of FIG. 5 to re-author anotherLivestock Informational Object containing only the desired Data Elementsfor which access will be permitted by other Members.

If access is provided to all Data Elements in the LivestockInformational Object, then at step 1708 the offertory Member selects thePermissions to be offered. These determine the extent and longevity ofthe changes permitted to the Registered Livestock Informational Objectsand its Data Elements. Furthermore, at step 1709 the offertory Membersets the offertory conditions, such as those controlling access to adata object by an offeree Member during the pendency of the offer, andidentification of outstanding Permissions affecting the data object andits Data Elements. Once these actions are taken, the offertory Member atstep 1710 transmits the offertory message to each offeree Member that islisted in the list of selected Members. As part of this transmissionprocess, the Common Point Authoring system 10 checks the database atstep 1711 to determine whether each Member so identified has authorized,in their associated Member ID object, Permission to receive delivery ofthe offertory message. The access by the selected Members is affected instep 1712 where the access of the Livestock Informational Object ismanaged pursuant to the offertory procedures set by the offering Member.At step 1713, the Common Point Authoring system 10 identifies anyinformation that the offeree Member is permitted to access fromInformational Objects authored by prior owners or possessors of ananimal product or any information that had been authored any otherMembers. Such Permission may be provided, for instance, to provide readyaccess to regulatory information that must be moved down a supply chainwithout restriction. At step 1714, the Common Point Authoring system 10creates a new Registered Informational Object from the offeror Member'sLivestock Informational Object. The significance of this process, forexample, is that the new Registered Informational Object may be tracedback by the Common Point Authoring system 10 to the offeror Member'sLivestock Informational Object for as many times as an animal istransferred from Owner to a new Owner and then, following harvest of theanimal, for as many times as the animal's products are transferred fromLivestock Processor to Distributor to Retailer to Consumer. Theregistered Livestock Informational Object is set as available to otherselected Members at step 1715 when the selected Members have acceptedtheir respective offers. The Common Point Authoring system 10 also setsthe accepted Permissions and processing exits at step 1716.

Member Access Process

FIG. 9 illustrates, in flow diagram form, the processes for accessing aRegistered Livestock Informational Object by a Member of the presentCommon Point Authoring system 10. Any Livestock Breeder, LivestockProducer, Livestock Processor, Distributor, Retailer, Consumer, or thirdparty vendor who holds and controls one or more Permissions to gainaccess to a Registered Livestock Informational Object may do sofollowing the processes of FIG. 9. Such accessing Member may be aninitial author and registrant of the Registered Livestock InformationalObject or may have purchased or received one or more Permissions to gainaccess to the Livestock Informational Object via the Permissionoffertory and acceptance procedures of FIGS. 17 and 18.

The Permission offertory and acceptance procedures illustrated in FIGS.17 and 18 empower data ownership and control in the hands of thoseholding the Permissions to authored and created Data Elements andLivestock Informational Objects. The processes illustrated in FIG. 9prevent unauthorized access of a Livestock Informational Object or DataElement without proper authority (i.e., without the appropriatePermissions).

As noted under the Definitions described above, Permissions may be (1)exclusive or non-exclusive, (2) conditional or permanent, and/or (3)limited or unrestricted. Exclusiveness may be based upon criteria setforth in a Member ID Informational Object (e.g., Members of a certainlivestock organization may be granted exclusive access to a LivestockInformational Object and its Data Elements). Conditionality may bepremised upon payment of royalties or compensation for each access of aLivestock Informational Object and its Data Elements. Limitations may becouched in terms of what a Permission holder cannot do (e.g., a Consumermay be allowed by a Retailer to view an Informational Object on acomputer screen but not be permitted to copy any viewed information to acomputer file or print any viewed information to paper).

When a Member accesses the Common Point Authoring system 10 at step 901and executes the Member access system login process at step 902, theMember's identity is checked against an authorized Member database 123by the authentication server 141 at step 903 to ensure that this Memberis a Member in good standing and has the Permissions to access theprocess illustrated in FIG. 9. If not, at step 904, the Common PointAuthoring system 10 logs out.

If the Member is in good standing, the Common Point Authoring system 10advances to step 905 where the Member server 144 provides the Memberwith access to the Informational Object database 125 using thepredefined set of Permissions for both the Member and the LivestockInformational Objects. At step 906, the Member selects one of theLivestock Informational Objects for retrieval and the document versionof the Informational Object at step 907. The Common Point Authoringsystem 10 retrieves the selected Informational Object at step 908 andconforms the software version executing on the Member's terminal deviceT1 with that defined as pertinent to the selected LivestockInformational Object at step 909. At step 910, the Member accessingserver 144 reviews the advertising Permissions associated with theretrieved Livestock Informational Object and retrieves theseadvertisements for presentation to the Member along with the selectedLivestock Informational Object for permitted use by Member at step 911.At step 912, the Member access software records the Member's access toLivestock Informational Objects and updates the Member's entries in thetracking/billing database 127 to debit the Member for this LivestockInformational Object retrieval at step 913. At step 914, thetracking/billing server 142 of the Common Point Authoring system 10stores data in the tracking/billing database 127 indicative of theMember who authored this Livestock Informational Object and credits thatauthoring Member with an amount indicative of their share of the revenueobtained by this Livestock Informational Object retrieval. At step 915,the Common Point Authoring system 10 determines whether the Memberwishes to view another document version of this Livestock InformationalObject and, if so, returns to step 907 as described above. If not,processing advances to step 916 where the Member terminates thisInformational Object access session, the advertising data objects areexpunged at step 917, and processing completes at step 918.

Advertisement Authoring Process

FIG. 10 illustrates, in flow diagram form, the operation of theadvertisement authoring process of the present Common Point Authoringsystem 10. Advertisements may be authored by any Member including aLivestock Breeder, Livestock Producer, Livestock Processor, Distributor,Retailer, Consumer, or any entity that owns or consumes an animal or itsproducts within the livestock beef industry supply, distribution, andconsumption chain. An advertiser may also be a third party vendor whoadvertises to provide services and products related to the informationand instructions contained in Livestock Informational Objects. Theadvertising processes illustrated in FIGS. 10 through 14, and theoffertory and acceptance procedures illustrated in FIGS. 17 and 18, arethe processes of any marketplace where commodities may be sold forprofit, be it of physical commodities like livestock or of intangiblecommodities like Registered Livestock Informational Objects.

When a Member accesses the Common Point Authoring system 10 at step 1001and executes the login process at step 1002, the Member's identity ischecked by the authentication server 144 against an authorized Memberdatabase 123 at step 1003 to ensure that this Member is a Member in goodstanding and has the Permissions to access the advertising authoringprocess illustrated in FIG. 10. If not, at step 1004, the Common PointAuthoring system 10 logs out.

If the Member is in good standing, the Common Point Authoring system 10advances to step 1005 where the advertising server 145 (or alternativelythe authoring server 143) of the Common Point Authoring system 10reconciles this Member's software version with that presently executingon the Common Point Authoring system 10. At step 1006, the Memberinitiates the authoring process for an advertisement by creating anunregistered or draft advertising data object. At step 1007, theadvertising server 145 of the Common Point Authoring system 10 insertsinto the unregistered advertising data object a temporary name createdby the Member and a software version used to create the advertising dataobject. The Member, at step 1008, must select their name by selecting aData Element from the Member database 123 that corresponds to apreviously stored Data Element whose content is the Member's name. Theadvertising server 145, at step 1009, enables the Member to create theadvertising message and insert this into the unregistered advertisingdata object. At step 1010, the Member searches the Data Element database124 to identify various Data Elements that would be relevant to theunregistered advertising data object and inserts data that identifythese Data Elements into the advertising data object at step 1011. Atstep 1012, the Member determines whether the advertising data object iscomplete. If not, processing returns to step 1009 and, if so, processingadvances to step 1013 where the advertising Member sets the Permissionsfor this advertising data object. See steps 1305, 1306, and 1307 wherePermissions set by the Member determine whether there is retrieval ofthe advertising data object at step 1310 or deletion of the advertisingassociation record at step 1312. At step 1014, the Member submits theunregistered advertising data object to the Common Point Authoringsystem 10 for registration, and the advertising authoring process exitsat step 1015.

Advertisement Registration Process

FIG. 11 illustrates, in flow diagram form, the operation of theadvertisement registration process of the present Common Point Authoringsystem 10.

The unregistered advertising data object created via the process definedin FIG. 10 is processed for registration using the process of FIG. 11.In particular, at step 1101, the unregistered advertising data object issubmitted to the Common Point Authoring system 10 for registration, andat step 1102, the advertising server 145 checks the unregisteredadvertising data object for proper content, format, and Permissions. Ifthe content and format are proper, at step 1103 the advertising server145 of the Common Point Authoring system 10 generates a uniqueadvertising data object identifier and substitutes this for a temporaryfilename created by the Member. At step 1104, the advertising server 145of the Common Point Authoring system 10 date and time stamps theadvertising data object. At step 1105, the advertising server 145 storesthe unique advertising data object identification inserted at step 1103,the date and time stamp inserted at step 1104, the search criteriainserted at step 1011, the advertising message inserted at step 1009,and the Permissions inserted at step 1013 in an immutable form in theregistered advertisement database 126. At step 1106, the advertisingserver 145 produces a record of the advertising data object in theadvertising association database 128. At step 1107, the Common PointAuthoring system 10 updates the tracking/billing database 127 to debitthe Member's account for the cost of registering this advertising dataobject. This process exits at step 1108 to return to the process definedin FIG. 10.

Advertising Access Record Process

FIG. 12 illustrates, in flow diagram form, the operation of theadvertising access record process of the present Common Point Authoringsystem 10. This process is initiated at step 1201 from the step 1106noted above. At step 1202, the advertising server 145 executes a searchof the Registered Informational Object database 125 using the searchcriteria entered at step 1011 for the Advertising Data Object registeredat step 1105. At step 1203, the Registered Informational Objectsmatching the search criteria entered at step 1011 are organized andlisted by their unique identifiers. At step 1204, each of the matchingunique identifiers of step 1203 is associated with the unique identifierof the Advertising data object registered at step 1105. At step 1205,the associated information of step 1204 is recorded in the AdvertisingAssociation database 128 for speeding up the processing at steps 1303,1304, 1305, 1306, and 1307 pending termination of the effect of theRegistered Advertising Data Object as determined by the Permissionsentered at step 1013. Upon completing step 1205, or in the event noRegistered Informational Object matches the criteria of RegisteredAdvertising Data Object in step 1202, then step 1106 is deemed to becompleted and there is a return from step 1206 to step 1107.

Registered Advertisement Retrieval Process

FIGS. 13 and 14 illustrate, in flow diagram form, the operation of theregistered advertisement retrieval process of the present Common PointAuthoring system 10.

When a Member retrieves an Informational Object, registered advertisingdata objects may be retrieved at step 910 as described above. Thisretrieval process is initiated at step 1301, and at step 1302, theMember's client software transmits data to the Common Point Authoringsystem 10 to check with the respective Member ID Informational Objectfor any Permissions that would authorize retrieval of registeredadvertising objects, to identify the selected Livestock InformationalObject, the format of the Livestock Informational Object to beretrieved, and the advertising client software. The advertising serverat step 1303 determines whether there is a unique Informational Objectidentifier in the advertising association database 128 that matches theInformational Object selected by the Member. If not, processing exits atstep 1315.

If the advertising server 145 detects a match between an InformationalObject selected by the Member and a record in the advertisingassociation database 128, then at step 1304 the software compatibilitybetween the advertising client executing on the Member's terminal deviceand that defined for the identified advertisement is checked, and if anincompatibility is detected, at step 1312 the advertising server 145deletes the record of the advertising association and notifies theadvertiser at step 1313 of the record deletion. At step 1314, theadvertising server 145 determines whether other matches have occurred,and if not, processing exits at step 1315. If another match occurs,processing returns to step 1304. If there is a compatibility of softwaredetermined at step 1304, the advertising server at steps 1305-1307determines whether the advertisement has expired according to thePermissions entered at step 1013. If not, processing advances to step1308 where the advertiser is identified and their standing isdetermined. If the advertiser is not in good standing or theadvertisement has expired, processing advances to step 1312 as notedabove. Otherwise, processing advances to step 1309 where the identifiedadvertising data object is located in the advertising database 126 andretrieved at step 1310 for presentation to the Member at step 911. Atstep 1311, the advertising server 145 updates the tracking/billingdatabase 127 to note the fee due for the use of the advertisement.Processing then proceeds to step 1314 as described above.

SUMMARY

The invention of the Common Point Authoring system facilitates theimmutable authoring, unique identification, authentication, tracking,ownership and control, advertising, sale, and/or purchase ofInformational Objects that are authored in and along an ownershipsegmented commercial supply, distribution, and consumption chain as partof a product creation or manufacturing, product distribution, and/orproduct consumption process.

1-14. (canceled)
 15. A method for maintaining data for use by authoringand accessing members to track uniquely identified products, comprising:enabling an authorized authoring member to create data comprising adraft informational object, which uniquely identifies a product fortracking purposes; authenticating said draft informational objectcreated by said authorized authoring member; converting saidauthenticated informational object created by said authorized authoringmember to a corresponding immutable informational object which isidentified by a unique identifier; writing said created immutableinformational object into a memory for use by authorized accessingmembers; and enabling, in response to receipt of offer data from saidauthorized authoring member, identified members identified in said offerdata to access and change said informational object to an extent and fora duration defined by permissions set by said authorized authoringmember in said offer data. 16-34. (canceled)